F?!k Yeah BoxIs a standout marketing case study—mystery box campaigns thrive on hype, and this one was no different. For the 2023 activation, only the cardboard box and scratch cards were physically designed, while the rest of the campaign centered around bold animations, informative videos, and a full site redesign to drive excitement and guide purchases. This edition elevated the classic 'you get what you’re given' mystery box by letting customers build their own box, unlocking bigger discounts as they added more. I played a key role in the video content, contributing to the campaign’s visual storytelling and impact.
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© Matthew Justice 2024