AFENDS Green Friday 2024Green Friday is all about offering a sustainable twist on the notoriously unsustainable Black Friday sales event. For 2024, AFENDS partnered with Byron Bay Wildlife Sanctuary, a local business doing good for the world and EcoCart who gives AFENDS the ability to be carbon positive in the shipping process.
2024’s Green Friday campaign was a full-scale branding project with a unique vibe for every phase of the sale. From hand-drawn plants, animals and custom type to animation and sound design, each stage had its own look and feel: Sunrise for the hype, Nighttime for the site shutdown and Daytime for when sale is live.
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© Matthew Justice 2024